BC’s big backyard inspires unbridled adventures. Our cities, set on the doorstep of the wild, make it easy to step into nature and explore the endless possibilities of the outdoors. Our people connect explorers with unexpected moments that renew the human spirit.
The best seats at FIFA World Cup 26™ may be inside the stadium—but in British Columbia, they also face mountain skylines and ocean sunsets. Feel the city’s energy or venture deeper into BC’s expansive coasts and rugged peaks. When the game pauses, the journey begins.
Find Your SeatThis summer, British Columbians can explore somewhere new close to home and rediscover the beauty of the province. By slowing down and taking the scenic route, it’s possible to uncover hidden gems, even in places that once felt familiar. Everything we look for—beauty, connection, and wonder—can be found right here, just around the corner.
See BC Road TripsRainforest to Rockies is the quintessential Canadian journey along ever-changing landscapes. Venture from the Pacific Coast, where the ocean meets the rainforest through cities, valleys, and desert toward towering mountains. Travel from sea to sky along this extraordinary route by road, rail, or trail.
Explore NowIn our digitally connected and developed world, it can feel as if little mystery remains on Earth, and even fewer places where we can experience true awe. Find out how a visit to The Great Wilderness has the power to connect us to land and life on a deep and meaningful scale.
Start Your JourneyFrom small-town charm to legendary après, here’s where you should shred it up in BC.
Start PlanningSee what's happening now with these recent posts.
